How to Use Customer Needs to Prioritize Product Ideas for Development

Every product, in theory, is designed to address a number of needs that exist in the market. Innovation frameworks like Strategyn’s Jobs to be Done argue that consumers do not buy products; rather they hire the products to do some job for them (or address a need they have). But how do you go aboutContinue reading “How to Use Customer Needs to Prioritize Product Ideas for Development”

Frameworks for idea evaluation

There has been a lot written about how to “best” evaluate ideas in an innovation process. Practically every company working within or adjacent to the space of innovation has created some kind of framework they use to evaluate ideas. While it is not up to us to determine which particular framework works best, we canContinue reading “Frameworks for idea evaluation”