How to Use Customer Needs to Prioritize Product Ideas for Development

Every product, in theory, is designed to address a number of needs that exist in the market. Innovation frameworks like Strategyn’s Jobs to be Done argue that consumers do not buy products; rather they hire the products to do some job for them (or address a need they have). But how do you go aboutContinue reading “How to Use Customer Needs to Prioritize Product Ideas for Development”

How to use a decision matrix to generate buy-in on your ideas

Anyone working within a team has probably had an experience where their brilliant idea was shut down by powers that be. Even in cases where there is initial traction, the idea might still get killed down the road when one of the critical stakeholders is not on board. So what can you do about it?Continue reading “How to use a decision matrix to generate buy-in on your ideas”

GOOD IDEAS OFTEN GO NOWHERE: HERE’S WHAT YOU CAN DO ABOUT IT

This article was written in collaboration with Larry Schmidt and Steve Schwartz of The Inovo Group – strategic innovation consultancy. At the beginning of 2021, Zoom Video Communications (Zoom) had a market capitalization of $116B. Zoom was the result of the inability of Cisco Systems (market cap $189B), to recognize a huge, new opportunity. Eric Yuan, theContinue reading “GOOD IDEAS OFTEN GO NOWHERE: HERE’S WHAT YOU CAN DO ABOUT IT”

How to reduce uncertainty in decision-making

In these unpredictable and fast-changing times, individuals and organizations have to make decisions within an unprecedented level of uncertainty. How will the aftermath of the pandemic and shift to remote work affect Amazon’s decision to build the second headquarters in DC? If you are a commercial real estate company, what do you do with yourContinue reading “How to reduce uncertainty in decision-making”

How to Use Grid Analysis for Idea Evaluation

Grid analysis (also known as Decision Matrix, Pugh Decision Matrix, Weighted Scorecard and others) is a framework for evaluating ideas and making decisions which uses a set of weighted criteria to rank the ideas. Each idea is evaluated against each criteria and assigned a score based on how well the idea satisfied that specific criteria.Continue reading “How to Use Grid Analysis for Idea Evaluation”